Do you want to improve your website user experience?
If used judiciously, whitespace could prove to be a best friend for the web designer. It requires proper planning and implementation to arrange whitespace on the web page.
Some website owners consider whitespace as the wastage of screen space. They like to stuff in the web page with the text and other web elements. But, what about users? Will they understand what all is there?
With cluttered space, it is impossible to recognize the significance of laid-out items on the website. So, white space is a crucial web design element. It is the component to improve the aesthetics and appearance of the website. Let’s explore more about whitespace.
What is whitespace in web designing?
Whitespace is also known as negative space or empty space. It is the space present between text, columns, graphics, buttons, margins, or other website elements.
Some people consider it as the only white space. But, it is not the reality. It could be a blank light-colored space or even a space around a background image. Further, whitespace varies in its placement:
It is an empty room around vital items like Call-to-action and other conversion points. It governs the user flow of action and website structure.
On the website, passive whitespace occurs naturally all over the web page.
A large chunk of whitespace that designers create intentionally to improve legibility and to create breathing space. It is the space left between copy, images, between the margin and text columns (left and right).
It is the tiny space between smaller elements—the difference between line-heights and letter spacing. Also, paragraph spacing, padding, indentation are vital parts of micro whitespace.
Ways to use whitespace constructively
Whitespace is the crucial part of web design to improve website usability and increase user interaction. Expert web designers know how much whitespace is necessary for the web page. They can govern an increase in ROI and improve customer retention rate appreciably.
The essential tips for setting whitespace aptly are
Set visual cues
Guiding users through the web page decides the number of conversions you get. Do you know the best part of whitespace? It creates an excellent effect by being an active element, not just a passive background. You can move user eyes through:
Z shape configuration
It works from the left-hand corner to the right, then diagonally to the center, further to the bottom corner from left to right.
Leave wide space on the left and right margins. And place significant emphasis on the vital elements by adjusting them in the center. Also, enhance user focus by encircling the desired item with attractive colors.
Enhance whitespace with size
Enlarge high-value items for your business or users. It could be images, text, graphics, or anything. With the increase in size, whitespace increases considerably. Well, expanded size attracts users at first sight.
Improve readability of the text
Good user readability is the ultimate target for any web designer or developer. Whitespace acts as a pause in the speech, silence in the music, or organizing space in a mosaic.
Poor legible text fails the purpose of creating a website! In the cluttered space, readers feel entirely disconnected from the content. If they consume or digest information, they won’t bother to read.
So, to increase readability
- Use bullet points.
- Organize content in the form of heading and subheadings.
- Use small paragraphs and short lines.
With this, visitors can easily skim the information. And if they find it helpful, they’ll spend more time on the website.
Make logical grouping
Designers can use whitespace for making logical grouping. Related categories are easy to recognize by using space between them.
For example, laptops, smartphones, speakers, iPhones are gadgets. And fans, tube lights, AC, and refrigerators form the part of electrical devices. So, keeping gadgets together and space between electrical devices enhances the user’s understanding.
Add grace, trust, and elegance
A neat and tidy look is essential to make a website seem more pleasant. Grace and elegance determine the user’s trust. When users can grab all information instantly, they are likely to believe you more.
A harmonious and balanced layout adds a sense of individuality and integrity to your website. Whitespace balances the color scheme and enhances the effect of size on the users.
The bottom line
Whitespace plays an important role in improving web page usability to a large extent. Nice aesthetics leaves a good impression within the first few seconds. A soothing and spacious website invites users again to your website.
On the other hand, a clumsy and overcrowded website shoo away visitors as and when they step in. So, adopt whitespace best practices to bind users with trust, brand credibility, and reliability.